Break free from the trap of success
In 1997, the world began to accept the internet’s researching and purchasing power. Working for an internet company put me on the front lines of this new age, and I thrived helping a large internet company sell their products. I was leading a team of 100 people in the organization.
In 2013, I was ready to start my own business. I got involved with Empower Network and built a team of 6o people in 2 months, the 2nd month I made $25,000 from 5 sales.
I worked hard. I took chances. I invested nearly $10,000 in my business. I made lots of money, built a team and created a thriving business.
But I began to think about the next level—my new goals. It wasn’t about more money or freedom. What I really wanted was to disrupt the industry and change the way people made buying decisions online. There had to be a better way. The idea consumed me.
Do something about it
One day, my partner asked me, “When are you going to do something about it?” I reflected on why I didn’t just do it. My internal conversation kept me from moving forward. I was trapped in a world I built. I made great money, I had freedom and I was comfortable—too comfortable. I feared losing what I created and it paralyzed me.
The success trap is like living like you're in a box. You can’t see the surroundings, but you’re still bound by unwritten rules. I lacked the kind of courage it takes to push beyond the current levels of success. I made incremental gains but couldn’t, or wouldn’t, leap forward exponentially.
Ironically, the same fear keeping me in my comfort zone caused me to lose it all. I lost everything! My team had left because they weren't making money. I was forced to start over again.
But you don’t have to. Start with these three steps to avoid failure:
1. Get uncomfortable.
You can’t grow when you’re comfortable. When you listen to that voice, you also have a choice: You can let it stop you, or you can use it to propel you into something bigger and better. Get comfortable making videos! Videos sell, and people get to like, know and trust you.
When you look for places to get uncomfortable, you find new opportunities. Getting comfortable with the uncomfortable is a growth habit.
2. Play to win.
Most people believe they are playing to win. But they get it confused with playing not to lose. When you reach your initial goals, you start to play it safe; you stop growing.
When you play to win, you continue to grow. You push way beyond your comfort. When you play to win, it escalates your drive to a higher level.
3. Don’t wait.
Sometimes waiting seems like a good idea, but taking action builds momentum. Don’t wait for the “right time.” It’s just an excuse, a downside to growth.
One of my clients built a successful business using the mantra, “Everything is a test.” Prioritize your next steps by testing and discovering your essential steps to growth, the most important actions with the highest payoff. Then take action and blow it out of the water.
The trap of success shows up in places where you talk about something and fail to move on it. You might plan, but you don’t invest. You might desire a new future, but you will hold yourself back.
When I look back at where I failed to take action and failed to face my fears, I realized I didn’t see what was right in front of me. Learn from my failure—leave your comfort zone, shift from fear to courage and break free from the trap of success.