What is CPA Marketing?

This is the definition of Cost per action (CPA), also known as pay per action (PPA) and cost per conversion, it is an online advertising pricing model where the advertiser pays for each specified action – for example, an impression, click, form submit (e.g., contact request, newsletter sign up, registration etc.), double opt-in or sale.

The first step when it comes to CPA marketing is finding an offer. I use www.offervault.com to find out what is out there.
You can also use www.odigger.com, they are both like the Google of CPA, they aggregate the offers in one place.

Step 2 is search results. Let’s say you have a site in the Education space.

You can search for “degree” or “education” and you’ll come across results for offers.

Definitions to the lingo

There are definitions to the lingo that will come up and here they are: ___

  • Only:You can only use a certain traffic source, like email or organic search.
  • Display:This includes text links and banner ads.
  • Lead:The most common “action” in the CPA marketing world. Usually submitting their name, email, phone, address etc.
  • Email/Zip Submit:The most simple CPA offer. Good for untargeted traffic. User gives their email and zip code only.
  • Incent:Short for “incentivized”. Incent means that you can bribe users with a free product or download.
  • Pay Per Call:You’re paid when someone makes a call after clicking on your affiliate link.
  • Download/Install:You get paid when someone downloads and/or installs a piece of software.
  • Publisher:The person that promotes the offer (you).
  • “Pixel Fires”:This is  when your lead actually counts as a lead.
  • US/FR/CA:Offer only valid in that country.
  • AM:Stands for “Affiliate Manager”. Your AM is your go-to person in the network.

Sale or Rev Share: You get a cut of every sale.

Step 3: You’ll want to join the Affiliate Network that has the offer you would like to promote
The network will call you in order to allow you in. Just be honest in your answers when filling out your application.
If you have a website, make sure your WHOIS address matches the address on your application, they may check that out.
The easiest network I’ve been accepted in is www.peerfly.com. I was turned down for MaxBounty. Some networks will want you to be making a certain amount of money with another network before letting you in.

Step 4: Stay clear of shady networks, check the reviews on odigger.com and don’t apply to networks that reviews that they never got paid by them.

If you want to learn more about CPA Marketing and how you can make $500/week with this and an A-Z about getting started, getting approved, check out this affordable course by my friend Cole Dockery, you won’t be disappointed!

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